The auto shows this month may have been nothing short of a driverless-tech wonderland, but carmakers have to participate in trust falls with consumers, or some sort of icebreaker, if they’re serious about bringing about an autonomous revolution.
The findings from a new Deloitte study suggest nearly 75 percent of the U.S. doesn’t believe self-driving cars will be safe. Damn.
The study surveyed 22,000 consumers from 17 countries on self-driving cars, powertrain systems and their willingness to spend for the high-tech gadgetry, but the biggest takeaway was the level of trust in AV technology.
A newly granted patent may give us some hints as to what the service giant has up its sleeve.
Amazon has a whole bunch of ideas up its sleeve, some of which are a bit more... interesting than others. One of its latest patents tackles a problem that could affect a wide swath of future self-driving cars.
The US Patent and Trademark Office just granted Amazon a patent for a system that deals with self-driving cars and reversible lanes. After all, how would a self-driving car handle a lane that could hold oncoming traffic at seemingly arbitrary times?
President-elect Donald Trump's repeated attacks on Mexican auto imports has collapsed the peso — which has ironically made Mexico a more inviting location for American manufacturers.
Trump has repeatedly warned automakers they could be hit with a 35 percent tariff on imports, but some observers believe such threats could actually make it more attractive to invest south of the border.
Several high-level auto industry officials told NBC News that a sharp slump in the price of the peso could more than offset any import tariffs, leading them to consider new Mexican manufacturing options.
The U.S. Department of Transportation has identified 10 sites as officially designated proving grounds for autonomous vehicle testing in the U.S., including The Willow Run, Michigan-based American Center for Mobility; Concord, California’s GoMentum Station; the City of Pittsburgh and more.
The sites are designed to help the locations share best practices and information, forming a core community that Transportation Secretary Anthony Foxx hopes will help spur the collective progress of autonomous vehicle
The proving grounds were narrowed from an applicant pool of more than 60, which included a range of different types of organizations, including privately held facilities, state transportation departments, municipalities and cities and academic institutions.
Imagine you're behind the wheel when your brakes fail. As you speed toward a crowded crosswalk, you're confronted with an impossible choice: veer right and mow down a large group of elderly people or veer left into a woman pushing a stroller.
Now imagine you're riding in the back of a self-driving car. How would it decide?
Researchers at the Massachusetts Institute of Technology are asking people worldwide how they think a robot car should handle such life-or-death decisions.
When customers don’t understand your terminology or topics, they can’t appreciate your product.
By Wendy Eichenbaum
I was listening to the podcast Code Switch, which examines race and culture in America. During the episode, the panel pondered how much context to provide when exploring topics. The speakers discussed the dilemma of including this context: adding explanations might water down the experience, but refraining from explanations could confuse listeners who did not have the background.
I realized that they were debating the very same issue that I discussed in my article on the knowledge gap. The sum of a user’s knowledge is the current knowledge point. The amount of knowledge a user needs to complete a task is the target knowledge point. When there is a gap between the two points, an interface does not feel intuitive to a user.
The outgoing head of the government agency charged with keeping highways safe is worried that auto safety won’t be a priority for the incoming Trump administration.
Mark Rosekind, a Ph.D. sleep expert drafted from investigating airplane crashes and other mishaps, said the agency has come a long way from the days when it failed to connect clues about faulty General Motors ignition switches, and was too accepting of Takata’s explanations for lethal exploding air bags.
By Laura Jozwiak, Senior Vice President of Sales and Client Relations, Wheels, Inc.
Ready for some math? You may not think math has anything to do with customer service and continuous improvement, but it certainly does!
Before you groan over a math lesson, give me a chance to explain. It starts with my dog, Fred. Fred is a Shepherd / Labrador mix that loves to go on walks with me. It was during one of these walks that I discovered a podcast from Tom Ziglar (son of Zig). During one of his episodes, he shared a simple formula that resonated with me and that I continue to apply: