Enhanced data visibility enables fleet managers to diversify supplier relationships and reduce total cost of ownership.
The Smart Cube has launched Smart Fleet, a new product for fleet managers that will transform how they manage their fleets and engage with suppliers.
Businesses today typically use multiple fleet suppliers, all providing different reporting data, in diverse formats, with varying levels of accuracy. As a result, many fleet managers still use manual spreadsheets for their day-jobs, which can be unreliable and time-consuming to maintain and offer inflexible and limited reporting. Increasing expectations from senior executives for data to be presented in a visually appealing format puts further pressure on fleet managers.
2016 was absolutely a record-setting year for the trucks and vans markets, with growth in all segments.
ARI® will be leading a number of key educational sessions at the annual NAFA Institute & Expo, scheduled for April 25-28, 2017, in Tampa, Florida.
Kicking off the conference will be an ARI sponsored keynote address by noted leadership guru Doug Keeley, who will share his thoughts on “Leading in Tumultuous Times.”
Keeley, who is the CEO and Chief Storyteller for The Mark of a Leader, has spent more than a decade helping companies like Starbucks, Microsoft and Coca-Cola understand how masterful storytelling can inspire employees and drive performance.
Marketing personas and design personas are complementary documents. They are both critical pieces of data that remind you who is going to use your product and why they will use it. They focus the design team on the ideal feature set.
By Wendy Eichenbaum
Most of us are familiar with marketing personas. They are fictional characters that put a face on the people who use a company’s product or service. Let’s say a company created a calendar app that targets busy individuals. Their primary persona could be Mary.
Mary is a young woman who is married and a mother of two. She lives in a suburb of Chicago. She is a part-time accountant at a local bank. This gives her time to shuttle her children to after school activities and take a yoga class two mornings a week. If she’s running out of time, she’ll use her iPhone apps to outsource chores, such as grocery delivery and help around the house.
You probably have a pretty good picture in your head of Mary, even though she’s a fictional character. But when you’re designing your product, how do these details inform your choices about the calendar’s feature set? You can assume that Mary enters appointments, but every calendar app enables that. There are two questions: what problem is your app solving for Mary; and what would make Mary choose your app over your competitor’s app?
The Global SafeDrive Alliance™, formed by three leading fleet driver safety companies, to deliver the first turnkey, fully integrated multinational fleet safety program, will demonstrate its new global reporting dashboard at its booth #140 at the NAFA Institute and Expo.
The conference runs from 4/23 – 4/26 at the Tampa Convention Center in Tampa, Florida.
The CEI Group, Inc., CEPA SafeDrive, and VVCR International formed the alliance last fall, and development of the global reporting tool addresses a significant challenge for multinational fleet managers, says Fernando Cammarota, CEO of CEPA International.