Fleet marketing expert Ed Pierce writes a popular monthly column for Fleet Management Weekly. In his latest article, he talks to the power of digital marketing. Ed says, “In 2016, no company can develop a comprehensive integrated marketing plan without digital components.” How could we disagree with that!
We proudly support Women in Fleet Management (WiFM). Carolyn Edwards, founder of WiFM, and Strategic Accounts Vice President of Client Relations at LeasePlan USA, offers us a delightful video clip about the dynamic organization.
We are working in the UK for much of this month and are excited about attending our first Fleet World Fleet Show, next Wednesday, May 11th, at the Silverstone Circuit, Britain’s famed motor race track forum!
Janice Sutton
Editor in Chief