Study Shows Growing Use and Strong Intent to Purchase among Fleets in a Wide Range of Categories
C.J. Driscoll & Associates has released a new multi-client marketing research study covering interest, use, and satisfaction of U.S. fleet operators with Mobile Resource Management systems and services.
The 2017-18 Survey of Fleet Operator Interest in MRM Systems and Services assesses fleet operator interest in GPS fleet management systems, driver behavior management systems, and GPS-equipped handset/portable solutions for managing mobile workers.
The study details the principal motivations of fleet operators for deploying MRM solutions and the operational and financial benefits derived from these systems.
The 2017-18 Survey of Fleet Operator Interest in MRM Systems and Services was partially funded by 19 companies, including major cellular carriers, GPS fleet management solution providers, driver behavior management system suppliers, and other leading telematics suppliers to the fleet market. This comprehensive study is based on a telephone survey of over 500 U.S. fleet operators. Survey participants were drawn from major fleet categories including service, local and over-the-road trucking, private delivery, utilities, construction, oil & gas, people transportation, and government fleets.
The study examines interest of fleet operators in specific telematics features and capabilities, such as monitoring driver performance, fuel card integration, route optimization, forward collision warning, remote vehicle diagnostics, and others. It compares current use and intent to deploy an MRM solution among fleets ranging in size from five vehicles to more than 10,000 vehicles.
The following are among the key findings of the study:
• Over one-third of participating fleets that are not currently using a GPS fleet management system expect to deploy a system in the foreseeable future.
• Among participating fleets using a GPS fleet management system, 79% consider it to be very important or somewhat important in helping their company efficiently run its fleet operations.
Detailed information regarding the 2017-18 Survey of Fleet Operator Interest in MRM Systems and Services is available at www.cjdriscoll.com.