As self-driving cars become more of a reality, automakers are teaming up with new sorts of companies, many of them startups, to tell the world that they are “with it” and hip to the autonomous technology.
It’s a critical opportunity for the younger, smaller companies, as the public’s perception of cars changes. They need your trust to keep your family safe in a self-driving car.
“With all the new technologies merging, you have to have partners, because you can’t be expert in everything,” Henrik Fisker says.
Read the article at Wired.