The Fleet Spot
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NAFA Members’ fleets are major users of the American highway system. They face congestion, poor road conditions, closed bridges, and other obstacles that have a direct impact on their efficiency and their employers’ bottom lines.
Congress finally passed a Highway Bill, just before the summer recess and just in time to keep the Highway Trust Fund from going bankrupt. However, the squabbling House and Senate agreed only to kick the can down the road by means of budgetary trickery. In the end, the Senate accepted a short-term fix from the House that will keep the Highway Trust Fund solvent only until next spring.
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Telematics for Fleet Management USA has evolved to ‘Connected Fleets USA 2014′ – November 20–21, 2014 — Westin Buckhead, Atlanta, Georgia
The commercial telematics industry is evolving as mergers and acquisitions are diversifying the services available from telematics services providers. The Connected Fleets USA 2014 conference will gather the most respected opinion makers and prestigious companies to analyze the challenges that the industry is currently tackling.
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“No other type of fleet has vehicles that, as a job function, are being used in such an extreme way, serving and protecting citizens 24–7,” said Robert Martinez, Executive Director of the Support Services Bureau for the City of New York Police Department.
As the Chair of NAFA’s newly renamed Law Enforcement Group, he knows the specificity inherent in this unique fleet segment. “Many communities rely on police vehicles and support vehicles, K-9 unit vehicles, light towers, and the list goes on…especially when disasters happen, both natural and man-made.”
READ MORE about this special group
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NAFA’s 2014 International Fleet Academy is the premier global fleet conference for a good reason. Fleet professionals who attend the IFA learn from the best and most knowledgeable individuals on the subject of global fleet management. Attendees can share information with colleagues in an intimate setting arranged by NAFA, the most trusted name in fleet.
From discussions regarding cloud-based location intelligence software platforms, to fleet centralization versus regionalized structure, standardization of goods and services, staffing, how to identify and visit the right regional people, and more, IFA provides unparalleled education for fleet professionals with international oversight.
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Fleet Marketing
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Ed Pierce, It'sTheArts
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Before leaving last month’s topic of “earned” media (marketing communications your company pays to deliver in media that reach your prospects and customers), here are a few considerations that I promised to address in greater detail: First, let’s talk about form and style of promotional messages by specific media tactics beyond advertising, which I spoke about last month.
Ed Pierce, It’s The Arts Marketing
As I did last month, I am borrowing concepts from some of our industry’s best salespeople, but establishing an effective relationship with a prospect or customer — especially in a B2B market — is adaptive. A great salesperson can shift easily from one type of sales approach to another based on the environment (exhibit floor, customer’s office, home office visit) and on-the-spot customer feedback.
Likewise, effective marketing communications must adapt to the situation. Last month, I noted that an effective ad provides a snapshot of product value in terms that are important to the fleet manager. But an ad can only promise value, it cannot provide enough substantiation to close a sale (again, in B2B markets). Direct marketing and trade shows also constrain the message.
Answer the Questions that Fleet Managers Want to Know
READ MORE to find out how you can more effectively market your product or service
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Americans haven’t necessarily fallen out of love with the automobile. They just don’t enjoy the art of driving as much anymore, and a growing number of Americans seem ready to hand over command to autonomous vehicles.
“People are aware that they already drive cars controlled partly by computers,” said Insurance.com Managing Editor Des Toups. “Now they see features like collision avoidance on new models and hear about Google cars hitting the roads in a couple of years. An autonomous car is not science fiction anymore.”
A new study finds that fully three-quarters of licensed U.S. motorists would be very likely to consider, if not buy, self-driving vehicles. And if offered lower insurance rates, the figure jumps to a whopping 86%, found website Insurance.com.
READ MORE about the findings.
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Fleet Accident Management
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Bob Glose, Director of Operations, CEI
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The CEI Group Inc. (CEI) saved client fleets $6.96 million on sedan and truck accident repairs over the first six months of 2014, the company announced.
The savings came from a combination of reduced labor time, lower expenditures for parts and paint, and less time to get repairs completed, which saved time on temporary replacement rental expenses, according to Bob Glose, CEI’s director of operations.
“The savings continue to prove the value of having expert physical damage appraisers on staff, and CEI’s effectiveness in expediting repairs at our network shops,” said Mr. Glose.
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