First in the series by Jeof Bean, based on his book: The Customer Experience Revolution – How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever.
Beginning in 2007, and in the economic vacuum of 2008, it became very noticeable that there were a group of companies from several industries that were better, different, more profitable and sustainable than most others. What were these companies doing?
For automotive fleet managers there are opportunity insights from Apple, a company that took bold steps with customer experience to enter and redefine a market new to them. Read more